SEO for Lawyers: 7 Uncommon, Long-Term SEO Strategies for Sustainable Growth

You’re here for long-term SEO strategies but first, let me introduce you to Jason.

Arriving at the gate of his mansion, Jason turns off his car lights before stealthily crawling up his beautiful tree-lined driveway.

It’s late Saturday night and his girlfriend, Lola, isn’t expecting him until Monday.

Giggling to himself, he can’t help but imagine the look of shock and awe on her face when he wakes her up with “THE big surprise”.

“This is it! Tonight is the night!” he mutters while closing his car door slowly.

It’s after midnight, so she must be sleeping already…

Careful not to make any noise, he entered through the back door.

Just as he was about to cross the hallway into the kitchen, complete darkness enveloped his consciousness.

And just like that, Jason was dead.

At first, Lola let out a sigh of relief.

Thank goodness the intruder didn’t even get the chance to do anything else!

Turning the body over, she froze after realising what she had just done.

“Errriiiiic!” She shouted.

Eric, Jason’s lawyer, came running down the stairs wearing nothing but his undies.

She explains what just happened.

“So. Do you know a place where absolutely no one will ever see the body?”

“Yeah.” Eric replied.

“Where?”

“On the second page of Google.”

OK OK, so it’s a bad joke. I plead guilty! (You knew it was leading somewhere, right?)

But I’m sure you can relate.

No, I’m not talking about the bit about having an affair with your client’s lover.

The Problem With SEO for Legal Firms

Because you’re here reading this, you’ve probably been there:

Googling your target keywords one by one to see where your legal firm shows up…

And you’re nowhere to be found.

Not even on the second page!

You’ve been paying all this money for “SEO” yet it’s only resulted in you trying to create the perfect search phrase in the hope that you’ll one day spot one of your pages in the SERPs…

And still nada.

Right now, a winged, golden-horned, rainbow-coloured half-unicorn, half-pegasus creature has more chances of getting spotted by your ideal clients than your website.

Which is far from what you want.

You want the eyeballs. You want your ideal client’s attention directed at your brand and everything that entails.

So today let’s talk about uncommon SEO strategies that no one else talks about.

While most “SEO tips for lawyers” out there talk about the particulars of keyword research, SEO ranking factors, content marketing, on-site optimisation, local SEO, Technical SEO, etc…

We’ll leave those for another time.

Instead, we’ll focus on the “little big things” on which everything else is hinged on.

Things that if you don’t get right, everything else is guaranteed to go wrong or end up costing you far more.

Let these principles guide your SEO decision-making processes and you’ll be a lot closer to ranking well for many of the target keywords that really matter — in multiple top positions, even.

 

Strategy #1: Get clear about who you are as a law firm and the value you offer.

Think about the client profiles you currently have.

Now, think about your dream clients — the ones you would really love to get more of.

Are they one and the same?

SEO can bridge the gap between those two if you are crystal clear about who you are and the value you offer.

If the actual clientele you have (or keep getting) are not the types you want to attract more of, we can find out why you are ranking on certain terms and why you’re not attracting your dream clients.

There could be several reasons for this. Is there something about your messaging or website that makes your ideal prospects unsure about you? Is there something they find confusing, difficult, or off-putting?

Or perhaps they feel you’re dumping a ton of generic information on them but they’d rather get personalised advice?

Investigate potential gaps like these so you can design the content strategy that will attract your ideal clients.

When you’re crystal clear about whom you want and don’t want to work with (and why), and what goals you want to achieve, the rest of your SEO work becomes easier.

For example:

  • If your goal is to work with prestigious clients and big corporations, then our content and optimisations will be shaped around attracting those sorts of clientele.
  • If you want to help “ordinary folks”, then the content you add to the site may need to be simplified and the site’s look and feel made more “approachable”.
  • If you want to keep expanding your client base with the services you currently offer, then we can review the current success of your website’s service pages then optimise their content to attract more of your ideal client profiles.
    (This could mean trying some localised targeting and creating location-based landing pages.)
  • You may even decide to create some content that repels the kind of clients you don’t want. This will save you from having to answer enquiries from people you can’t or won’t take on anyway.

Why You Must Clarify Your Specialties & Strengths

No matter how well we do our job of attracting potential clients to your site, it’s only going to be as productive as your team’s ability to convert those prospects into paying clients.

Both of these cylinders need to be firing for your revenue to take off.

To achieve this, it’s important to know what your strengths are as a law firm.

This could be in terms of your areas of legal expertise, as well as any differentiation you may have (e.g., how personalised your service is, “no win, no fee”, etc).

It’s also important to understand which of your services are the most competitive in the industry.

By knowing these things, we can flesh out a content and SEO strategy that targets all sorts of searches, questions, topics and ideas related to these services, so that your site is the one that comes up when someone is searching…

…And you attract enquiries from people whom you genuinely want to take on.

Speaking of your specialties and strengths…

One thing you may not realise is that SEO is a great way to find out whether or not a potential service that you’re thinking of offering is commercially viable.

It’s not always a fast process but it’s a wise practice to validate your business idea first before going all out on it, guns ablazing.

Want To Offer a New Legal Service?
Validate Your Idea First Using SEO.

Let’s say you want to expand interstate in the near future. Along with your location expansion, you want to offer new services.

You could put your feelers out there with a landing page or blog post tailored to a specific location/area of law.

If you combine this with Google Ads, you can rapidly validate whether a location is a good fit for you to move into.

You could produce a few articles answering the most popular and relevant questions relating to a specific area of law you’re testing out, and then see how many “bites” (traffic, visitors, leads, etc) they get.

This approach can be even better if you think ahead and focus on where you want to be in 6-12 months’ time as SEO is a longer-term strategy when compared to Google Ads which means just creating a page doesn’t provide enough time to get an accurate read of the test.

You can also track where new enquiries are coming from, either by using different forms or different URLs, so you can more accurately analyse and have the data you need to validate if something has been a success or not.

You’ll be able to tell with accuracy how specific pieces of content are performing in comparison to the rest of the site.

This is particularly great for something you may want to execute in the near future, but you need solid data to back up your arguments.

That way, you can propose your expansion ideas to the other key partners with confidence.

Strategy #2: Clarify who your target client profile is.

Not just who they are, but what it’s like to be them.

How do they view their situation and their problems?

What are they thinking and feeling as they go through their decision-making and hiring-a-lawyer process?

What words do they actually use when they describe their problems and talk about the solutions they seek?

Perhaps one of the lessons you’ve already learned from being in the business of persuading and influencing others as well as trying to help other people solve their problems is the importance of “meeting people where they are”.

Before we can lead someone to where they want to be, we must first meet them where they are — and work with that.

I call this client empathy.

Why Client Empathy Matters

When it comes to attracting and engaging prospects via SEO, developing deep client empathy is the difference that makes all the difference.

Why? Because you can’t persuade someone who doesn’t feel understood by you.

The more client empathy you develop, the more you can make your prospects feel felt and understood.

A big part of client empathy is understanding that for your prospects, approaching a lawyer is a stressful experience because:

  • They are overwhelmed by their own questions.
  • They feel confused, stressed out and uncertain about the future.
  • Sometimes they don’t even fully understand their own problems. So they’re relying on you to answer questions that they don’t even have the language to ask.
  • Sometimes they find it difficult to fully grasp some of the things you say.

The more you understand their inner machinations, the better you can speak their language.

The more you understand them, the more you can answer the real questions behind their questions.

By addressing the questions they’re not asking but should be asking, you differentiate yourself from every other lawyer they speak with.

Speak Your Ideal Clients’ Language.

I often see a disconnect between how lawyers speak and write VS the language their ideal prospects actually use when they search for lawyers online.

Remember that SEO isn’t just about getting the right keywords onto a page.

It’s also about doing so in a way that will attract and engage your ideal client profiles.

Therefore, the more you match their language, the more powerful your SEO can be.

The right SEO strategy can bridge this gap.

While a text-heavy page that gives nuanced and detailed answers is going to help drive traffic to your site…

We need to execute that with the understanding that your readers have certain knowledge gaps we need to fill. Consider how they likely have short attention spans, they are unfamiliar with legal processes, they might need us to repeat the same concepts from various angles and modalities, etc.

Observe how Gibbs Wright demonstrates client empathy in their messaging:

There are also other factors that you can leverage to improve the overall experience of your brand, which significantly affects your conversions.

These are the design of the page, the information architecture, and the way the ideas are organised and presented.

By the way, if you’d like a free guide on everything I’m discussing today, feel free to grab yours here:

Strategy #3: Find out how you stack up against your real competitors.

We’ve seen this time and time again:

Some lawyers will call another law firm a competitor just because it’s their previous firm or they see them as their rival.

In terms of SEO, who you think your competitors are and who your actual competitors are often two different law firms.

Think of your competitors in terms of the following:

  • Direct competitors – Those offering the exact same services to the same target market.
  • Like Competitors – Those who offer a similar range of services but have a point of difference (e.g., a different service type).
  • UX Competitors – Law firms whose websites you like from a user’s perspective.
  • Keyword competitors – Those who already rank well for your target terms.
  • Law firms you admire – firms you consider as “industry leaders” that you want to emulate.

Categorising them like this will help us gauge what’s working for them.

Do an SEO Competition Analysis

I have noticed that it’s common for a lawyer to compare their firm to another because they provide the same services (i.e. Direct competitors).

But often, when we look at what works for their competitors, there are only a handful of search terms attracting volume and it’s all being directed at one or two pages that are receiving all of the traffic.

While they might have better rankings or visibility in that area, they are often fixated on a very small area of the total market. For example, “litigation lawyers Melbourne” vs “how much does a litigation lawyer cost”, both can be viable and lead to generating search terms but we tend to focus on the earlier rather than the latter.

The biggest lawyers in the online space in Australia have learnt the importance of attracting people at various levels of their legal journey, not just the bottom of the funnel ready to buy traffic that most fight over like seagulls.

You need to learn that it’s not just a select few pages, it’s 100s of pages that become an entrance to your site. (Tip: take a look at your google analytics, if everything comes in on just a handful of pages then you’re probably missing a huge number of opportunities in the organic space).

Conducting the Analysis

When we conduct a Competition Analysis, what we really want to know is how successful your competitors are in terms of traffic and why is their content performing so well.

How can we use that insight and build that into a strategy for your own firm?

For example, we recently did a competitor analysis for one of our lawyer clients.

We asked them to provide a list of competitors in terms of services offered but also whom they wanted to emulate, regardless of location.

They provided 19 law firms.

Some of these were ones they considered direct competitors, then others were somewhat similar.

When we were pulling the keywords from Ahrefs, a tool used for organic research, we saw that the firms they considered to be their “direct competitors”, i.e. offered the same services and in similar locations, were only getting about 1/20th of the traffic that our clients was receiving (i.e. our client was doing really well).

The above screenshot shows how there is a healthy amount of traffic heading to our client’s site (name blurred out to protect the innocent) on various topics, compared to a direct competitor who has a good amount of traffic going to only four pages.

We can see that again when we review these same competitors but review the keyword count and the overall position of those keywords.

The above screenshot shows the ranking and traffic these competitors are pulling to their websites.

The above highlights that our client (the first row) has a high keyword and high traffic count and many of their competitors have a low keyword and low traffic count.

While we won’t ever know how your competitors’ site is converting (aka how many leads they receive), if a vast majority of traffic is only going to one page of the site, this can indicate that the site is generally fixated on a very small portion of the market (BOFU – bottom of the funnel).

If your firm currently sits in the low keyword & low traffic space, it’s OK, that’s why you’re considering SEO in the first place.

In general, the firms that do the best with SEO are the ones that

    1. See the value of organic traffic
    2. Can stick with it for the long term
  1. Engrain content into your operations (i.e. have your lawyers help write the content)

 

 

Strategy #4: Understand where visitors are at in their buying journey

When it comes to dealing with organic traffic, not every single person clicking on your site needs a lawyer, stat.

Some may just be looking for easy and simple answers to a legal situation out of sheer curiosity — e.g., “Can Amberturd make an appeal?”

Some may be still researching their problem in order to avoid looking stupid to lawyers they plan to speak to — e.g., “How to deal with a franchise dispute.”

Some may be ready to talk to you about how to engage your services so they perform a branded search on Google. — e.g., “Holmes & Corrs Melbourne.”

There are different stages in their buying cycle. Depending on where a prospect is at, their psychology, questions, and concerns will shift as they move from one stage to the next.

The information you’ve provided someone within a period of time, perhaps months or even years, could be the reason why they are coming to you now.

Therefore, the way to make your site work for you is to make sure it answers a wide variety of questions.

The aim is to craft content that caters to your ideal prospects at every stage in their legal journey.

Gibbs Wright’s website answers a wide range of questions that their prospects are asking.

So, while the ideal scenario is to attract people who need a lawyer now, remember that there’s typically a journey everyone goes through to get to that stage.

Your content really should be viewed as the salesperson that never switches off but that the same salesperson is very attuned to what stage you are in within the buying lifecycle.

They aren’t worried about their sales quotas and they don’t care whether they close clients immediately.

The currency this salesperson is building is value. Provide value first and then the money will follow.

It’s all about trust-building along the way and removing all the psychological barriers between your prospects and you.

The more information you have on your site, the more articles explaining intricacies and services, the more you educate your ideal prospects then the stronger your website can be in both Google’s and your persona’s eyes.

For example, based on the advice given in this article, you might audit your own business or develop a deeper understanding of marketing for your law firm which then defines your strategy for the future. Whether you use PixelRush is irrelevant to me right now and it should be to you too.

Adding a FAQs section on your pages helps with SEO.

It really is a content game. But it’s the value of that content more so than the volume which is where so many businesses get it wrong.

Content for the sake of satisfying Google is pointless. Content for the sake of providing value to your ideal customer is the game.

How content targets different stages

Different types of content can rank for different stages of the buying lifecycle, for example:

  • Home page – Typically ranked for brand and high-level stuff (e.g., “legal firm Australia”)
  • Service pages – Typically rank for specific services and sub-services.
  • Location pages – Typically rank for different areas (suburbs, cities, regions)
  • Blog content – Typically ranks for the middle of the funnel and top of the funnel pieces where the aim is to educate or provide value and perhaps a smaller degree of sales.

By having a variety of content types you can gain a far greater volume of leads and traffic than your competitors. It’s the sum of all parts rather than the fixation of a small pocket.

Strategy #5: Go small or go home.

Wait, what?

What I mean is that before you can exploit your most lucrative “low-hanging fruits”, you gotta go granular.

When we engage with any new client, even if they have been working with “Australia’s best SEO agency” before us, we always do a full SEO audit.


We want to uncover any problems so we can address them and get your site to rank in alignment with your goals.
In our SEO Audits, some of the questions we answer are:

What’s The State of Your SEO Content?

  • Google has spelled out what every high-quality page should have: E-A-T.
    Expertise. Authoritativeness. Trustworthiness.
    We evaluate your content based on this.
  • Is the word count on your pages substantial enough?
  • What types of pages do you have and how’s their performance?
  • Do your pages have meta titles and descriptions?
  • Any duplicate headings, are there any missing headings?
  • Any opportunities to optimise for the featured snippet?

What’s The State of Your On-Page SEO?

  • Is your content useful, accurate, organised, actionable, and comprehensive? Which areas can we improve?
  • How often do you update your content to keep them relevant & fresh?
  • Have you done your keyword research? How are they in terms of placement?
  • Are there enough + well-placed internal links?
  • Is the target keyword in the URL, title, headings, meta description, images, and the first 100 words on the page?
  • Are your images optimised — the keyword is in the alt text and file name?
  • Do your URLs contain your target keywords?

Image caption: Important elements to look into when doing SEO Audits.

What’s The State of Your Off-Page SEO?

  • What backlinks do you have? What backlinks should we get to boost your rankings?
  • Does your law firm have any presence on social sites?
  • Are you taking advantage of listings like online directories?

What’s The State of  Your Technical SEO?

  • Is your sitemap set up correctly?
  • Does your website have robots.txt?
  • Does it have an updated SSL certificate?
  • Are there any server errors, or broken links?
  • Are there multiple URLs we need to consolidate?
  • Any bloated Javascript and CSS codes?

How’s Your Local SEO?

  • Have you set up your Google Business profile?
  • Is your site mobile-friendly?
  • Do you have links from local blogs, neighbouring businesses, or other sites about your specific niche or industry?
  • What structured data markups do we need to add?
  • Do you have positive reviews on Google, Social Media and relevant review platforms?

As there are so many components to SEO, many little things can be overlooked.

A good example is meta descriptions, which are the headings and snippets that appear in Google search results.

Meta descriptions are what entices a person to click on your listing on the SERPs. Some sites create default ones but Google sometimes creates its own.

Write meta descriptions that entice your prospects to click.

 

But you shouldn’t leave meta descriptions to chance. It’s something you have control of so it’s important to craft them and tailor them to suit your targets.

By doing a health audit on the site, you can see the pages that are working and you’re able to make better judgments.

We typically conduct a website quality audit for our SEO clients quarterly because your website should be ever-changing. It means it should always be reviewed to see how things have changed since we looked at it last time.

Strategy #6: Play the Long Game

Some lawyers come to us and say, “We want several blogs per day, 10 backlinks per minute, 100 highly qualified, ready-to-sign leads per week, etc.”

I exaggerate, but you know what I mean.

Even though content creation – like writing articles and link building – are two of the most well-known SEO tasks, they aren’t always the best tactics for every site.

This is why it’s important that we build a collaborative relationship.

By knowing what your goals are and the current state of your website, we can tailor our tasks to suit your goals, situation and timeline.

For example, if your site is not user-friendly, is confusing, looks outdated, and not exactly inspiring trust and confidence in the visitors… Well, even writing 4 blog posts and producing a handful of videos per day is hardly going to help. What benefit is more traffic if it doesn’t translate into your goal of more open cases?

It’s cliché but quality over quantity is our SEO motto here at Pixelrush.

Thinking long-term means we don’t find just any links, we don’t just write content for the sake of it, we only do things that will create real results that you will profit from.

It means that we often look at things like Conversion Optimisation or your overall site design which some might say falls outside of the scope of SEO.

This is partly why our SEO Strategy is based on a 12-month plan.

Proactive vs Reactive – How to focus on the elements that we can control.

When it comes to SEO, we don’t have inherent control over things like rankings.

Sure, we can influence them but we can’t immediately flick a switch so to speak.

What we can do however is focus on the elements that we do have direct control over, things like:

  • depth and value of content
  • the variety of content on our site
  • the structure of that content and how we can target prospects at tofu,mofu and bofu stages.
  • the marketing of such content

For example, writing remarkable content can be expensive yet absolutely necessary to get long-term SEO results — especially in competitive niches.

We are in control of the content quality and the volume in which we can produce it while trying to maintain that quality.

Producing content is a proactive approach to SEO. It’s like trying to lose weight and turning up to the gym every day.

When you publish remarkable, high-value content other authority sites can link to naturally, it’s called link earning. The more links you earn, the better.

This is a reaction to our proactive content approach. We can’t specifically control it other than the fact that we’ve produced high-end content.

It’s often said that “content marketing”, means spending 20% of our time writing the content and 80% marketing it.

Writing remarkable pieces is already as time intensive as it is, so you can just imagine how much time you’re expected to invest in marketing it!

Remarkable content alone doesn’t always mean more traffic or rankings, sometimes it needs some assistance on the marketing side of things to really see the impact of it.

Marketing our own content is being proactive.

This is where we often use multiple types of link-building campaigns from content promotion, to guest blogs, to competitive research and more.

We’re not waiting for people to link or find our content, we’re proactively find ways to market our content too.

While we understand that we don’t have a switch to flick with SEO, we understand that if we proactively put in the work then we will see the results over the long term.

Strategy #7: Execute a Sustainable SEO Plan Tailored for Your Business.

We don’t think there’s a one-size-fits-all SEO solution.

There are tried-and-tested frameworks and strategies but ultimately the right SEO implementation for your business must still be determined through analysis, testing, and feedback loops.

While the goal is to always optimise and create traffic-sucking content, how that looks will differ from business to business.

An Overview of Our SEO Process:

For example, the steps we followed with one of our lawyer clients are:

  1. We performed a Website audit
    To see what is and isn’t working, to see the structure of their site and identify any low-cost, high-reward opportunities (e.g., missing or non-optimised metas).
  2. We did a keyword gap analysis.
    Based on the competitors they provided, we worked out where the biggest gaps were when it came to keywords and search terms.
  3. Prioritised their focus.
    We clarified their focus, what they wanted to get more of and what they wanted to avoid.
  4. Revitalised underperforming pages with high potentials.
    We reworked the high-priority service pages that were underperforming.
  5. We uncovered the questions their target prospects were asking.
    Then we tailored their service pages to answer those questions.
  6. Boosted their top priority areas.
    We created more + higher-quality content for each of their high-priority service areas.
  7. Interlinked their content to increase engagement and page views.
    We conducted internal linking reviews and then created a web of interlinked pages. To entice their readers to read one page after another.
  8. We reworked the service pages.
    So that they are consistent in terms of the information provided and the way they flowed on the page.
  9. Focused on higher-ROI content.
    We’re now focusing on creating more content for the service areas that are most competitive and of the highest interest to them as solicitors.

Our collaborative efforts resulted in:

  • Increased visitors to the site by over 481.25% within a year
    Before: 1,600 organic traffic (July 2021) VS 9,300 (June 2022)
  • Increased leads generated by more than 35% within 5 months
  • Increased the organic keywords they were ranking on by 616.67%
    1200 (July 2021) VS 8600 (June 2022)

Note that this is just one case study. The results you get will vary.

We’ve been able to achieve this through close collaboration with the client. They understand that their website is an investment, so they have been open to testing and building content creation into their firm as part of the responsibility of their team.

They understand that “having X blog posts and X links per month” is not always the best approach unless it’s aligned with quality and value.

If you’re considering hiring a Digital Marketing Agency to do SEO for your law firm, here are a few things to consider…

Before You Hire an SEO Agency…

Watch out for the following red flags and look for these “green lights”.

  • 🚩 They promise so much and ask for so little.

    SEO takes time, consistent effort, and high-quality input. It can take a considerable investment of time, often 12+ months or more but the outcome can be considerable.

    Therefore SEO takes a lot of people hours and brain power. So it will cost more than you might think. If they’re promising top positions, 2000 directory submissions, 325 articles, and 3467 backlinks all for $500/month, the best thing you can do is leg it.

  • 🚩 They act as if rankings are the be-all and end-all.

    Rankings are a poor measure of SEO success because high rankings don’t automatically mean more leads and more sales (which is what you really want). While higher rankings help, your agency should also be obsessing with:
    – Improving the design of your website to improve conversions.
    – Improving the relevance of your content to rank for a wider range of relevant keywords.
    – Creating the best content that will attract more of your ideal target clients to your site.
    – Building links that boost your authority.
    – Continually optimising what you have now while also testing for new opportunities.

  • ✅ They study the ins and outs of your business, target audience, and offers. They analyse and reverse engineer your real competitors, and then plan + execute your SEO strategy accordingly.

    Your business doesn’t exist in a vacuum, so they consistently assess the landscape and execute tailored solutions to achieve your business goals. They develop a sales-focused content marketing strategy in collaboration with you.

  • 🚩They sell pre-packaged or bundled SEO Solutions.

    Often, their lower-tier packages aren’t enough to make even a tiny dent in your results. And they’re usually cookie-cutter solutions that focus on quantity, not quality.

    If they offer “to do X blog posts and XX links per month”, this might indicate that they are doing the same thing for everyone. Whilst it might work in some cases, it may also indicate that they have no sense about proper SEO strategy at all if they are not even looking at the bigger picture.

  • ✅ They do what they can to help grow your business.

    Ask them how often they do their SEO reports and how they do it.
    You want to go with one who, when they give SEO reports, also aims to consistently give you actionable insights from your SEO data that you can leverage to grow your business.

    A great SEO agency proactively looks for opportunities you can exploit. Work with one who initiates meetings with their clients to discuss ideas and suggestions on how to improve KPIs, leads, conversions, and sales.

  • 🚩 They engage in questionable SEO practices.

    Before you hire someone, ask them to describe their process. If they already have a plan even before they conduct heavy research, that’s a red flag.

    Also, a good SEO agency won’t do any black hat seo practices, particularly in the link building space such as linking in comment sections of sites or working with link building farms.
    They also don’t do duplicate content. They don’t see content as mere quotas to fill. They only do what’s going to actually get the best results in the long term.

  • ✅ They tell you exactly what they have done, what they’re doing and what they plan to do (and show you their results).

    A good SEO agency engages with your team on a regular basis. They should report to you once a month at least so you know exactly what’s happening. Realistically, you can expect to see changes in your rankings, traffic levels, the quantity of ranked keywords, etc. — within 4 months.

Get Your Free SEO Audit. 

Implement these uncommon SEO tips and you will not just attract and win over your dream clients, but also fortify your brand’s strengths and establish your dominion in your chosen arena.

But if you’re unsure what to prioritise or where to begin…

Get in touch and we’ll be happy to walk you through a high-level SEO audit. We’ll record it in a video format so you can refer to it at any time.

Here are just some of the things you will learn:

  • What are the key elements holding back your site?
  • The most low-effort, low-cost fixes you can quickly implement and yet gain the most rewards.
  • Specific steps you can take to improve your top service pages.
  • Using analytical SEO tools, we can review your competitors’ sites as well and show you what they are ranking for and where their links are coming from.

We’ll also tell you how to leverage all this information to improve your traffic and grow your leads.

If that sounds good, you can get your free SEO audit here. Just answer a few questions and we’ll get the ball rolling.

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