After Engaging PixelRush for SEO & Google Ads, Great Southern Sunnies...
Increased Their Monthly Traffic by 1915% and Their Monthly Revenue by 4361% in 4 Years
About Great Southern Sunnies
Great Southern Sunnies is one of the fastest growing online sunglasses retailers in Australia. They stock the latest and largest ranges of international brands with an unbeatable price match guarantee. It’s no surprise why they’re quickly becoming the go-to shop for lovers of fine sunglasses.
Sales-Driven Ecommerce Website
We designed and developed their fully custom online shop (pictured) using conversion-focused principles. This included:
- Transition from Neto to WordPress with Woocommerce.
- Integration of the site with Ebay and Amazon using Codisto — allowing them to control their sales in all channels from one interface.
- Integration of the site with Active Campaign — allowing them to send fortnightly promotional emails, abandoned cart emails and birthday emails.
This generated 11,252+ contacts and over $42,000 in sales.
- Rewriting the copy for their entire site and product pages, adding a much needed persuasive punch.
This helped them gain a peak 4361.54% increase in monthly sales even though the site launched just as the pandemic hit in April 2020.
Complete On-page SEO Overhaul
We focused our SEO efforts on ranking for high volume search terms related to sunglasses brands. We targeted search terms with high buying intent.
Brand Page Optimisation
Brand is one of the most important driving features when it comes to marketing sunglasses. So in the second half of 2021, we focused heavily on improving onpage content for the brand categories.
Link Building & Outreach
When we started working on their site, it was fairly new so their domain authority was low.
Google Ads Search & Shopping Campaign
To overcome SEO latency in a highly competitive market, we recommended implementing a Google Ads campaign.