Search Campaigns

We created a number of search campaigns including general campaigns targeting the high-competition location search terms. Services campaigns targeting the service and sub-service level and location pages targeting very specific location terms.

Dynamic Locations

We used dynamic location landing pages using our own proprietary system. The tool allows us to dynamically insert the location creating a perfect match between what someone is searching for and what someone discovers on the landing page. I.e. a search term like “Mitcham family lawyer” will talk all about Mitcham on the landing page.

Custom Landing Pages

We designed and developed brand-new landing pages. These pages performed so well that the client decided to take the look and feel and apply it to their actual website too.

Brand Campaigns

We created brand campaigns to protect their brand name and prevent their competitors from stealing their hottest prospects.

Accurate Tracking of Leads

We tracked everything, including contact forms, mail links and we tracked all phone calls accurately using Callrail.

Negative Keywords

Due to our extensive work with law firms over many years, we’re able to rapidly optimise accounts in short periods of time by applying large lists of negative keywords that quickly minimise and eliminate common areas of waste.

First-month results, the client went from wanting to turn their ads off to having too many leads to handle.

Leads increased by 57 by month two we reduced the avg cost per lead down to $167 with some leads costing as little as $134. The client has now slowed their ads because they have received more than enough leads for them to handle over the coming months.